You already know how important content is for communicating your message, getting traffic and making sales. But you might be overlooking a few things that makes your content truly great…
For example, let’s say you’re doing a blog series on working with the media. In it, you mention that you think Charlie Sheen hasn’t gone off the deep end and what he’s really doing is getting a huge share of free publicity. Your readers go nuts over this topic, wanting to know more, how this can be used in their business to get free publicity, etc. You’ve hit a hot button, so run with it. Interview Sheen or someone close to him if you can. If you can’t, interview experts with opinions on it.
Develop a webinar on crazy stunts that garner free publicity, or a course on how to sleep around and make $2 million dollars per ebook (instead of episode.) Whatever. Sure, I’m being a little bit over the top with this example, but you get the point. Stay open to what your readers are telling you they want to know, and be flexible enough to roll with it.
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